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Motorcycle Glossary Dictionary Term - Hollister Incident

Hollister Incident: A band of bikers rode into Hollister, CA. on July 4, 1947 for a 3-day rally. Some drunkenness occurred and the press made a sensational story out of it that appeared in Life magazine. Most of the biker movies have perpetuated the Hollister image that appeared in Life. The movie, The Wild One, starring Marlon Brando was based on this incident. Even today, motorcyclists are still viewed in the light of Hollister.

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